High enthusiasm for outdoor leisure product consumption

With the improvement of epidemic prevention and the rise of temperature, people who have been stranded for a long time have regained their enthusiasm for going out and playing. The reporter visited some outdoor product business venues in our city and learned that the sales of outdoor products such as tents, picnic mats, and folding tables increased significantly in June. In order to stimulate consumption, outdoor product operators closely monitor the market's


Time of issue:2020-12-28

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With the improvement of epidemic prevention and the rise of temperature, people who have been stranded for a long time have regained their enthusiasm for going out and playing. The reporter visited some outdoor product business venues in our city and learned that the sales of outdoor products such as tents, picnic mats, and folding tables increased significantly in June.
In order to stimulate consumption, outdoor product operators closely monitor the market's "barometer" and change their order receiving methods in a timely manner, Strengthen "online" operations In the early stages of the epidemic, we made timely predictions and adjustments. The order receiving mode was mainly online, and sales were increased through online shopping malls and live broadcasts. For example, online sales of sports equipment suitable for home fitness such as elliptical machines and dumbbells were very good at home. Later, when I returned to my work position, I made corresponding adjustments in the store display, highlighting the needs of children and family consumption, collaborating with different industries, and training for children Joint development of institutions. Gao Yunlong stated that the popularity of outdoor activities has driven the sales of outdoor products such as folding tables, hiking sticks, tents, and sleeping bags. The sales of six stores in Changchun and the two festivals of June 1st and Dragon Boat Festival have exceeded last year. In the second half of the year, stores will upgrade and carry out more offline experience activities.

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KAIZE